milk and sugar.

The best part about fashion in NYC: we get to taste a little bit of everything (and that applies to more than just the fashion). 😉 We pull inspiration from all over the place, north, south, east, and west, and meld it into our ‘melting pot’ image. So where did we get the new york (more specifically Brooklyn) look for the summer of 2010? India to be exact, although most Americans recognize it being from our own backyard.

The seersucker has become an american symbol for the summer. But, as is most of the fashion we have here in the states, it found its way from elsewhere. This specific fabric made it to the US from India, via England. ‘Seersucker’ coming from the persian words ‘shir o shekar’, meaning ‘milk and sugar’. Muslim traders initially traded with the British, and eventually it made its way to the United States. This material was used predominately by men in the south and during the summer because of its light weight and color. It’s ribbed texture allows for air to flow between the skin and the actual material, keeping you cool in the sweltering heat. Interestingly, “the fabric was originally worn by the poor in the U.S. until undergraduate students, in an air of reverse snobbery, began to wear the fabric.”Wikipedia.

Well, we want you all to know that we have reversed the ‘reverse snobbery’. This look is no longer solely for the rich, the men, or the south. We are seeing it everywhere in Brooklyn. Men and women alike. Black and white. Young and old. They’ve even opened a new restaurant on Smith Street sporting this title. It is a classic fabric who harbors all of the sugary-sweet feelings of summer that we enjoy most.

Try brooks brothers for a men’s suit, or find the above shorts along with many other seersucker styles at your local american apparel.

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